When the topic of "sales and marketing alignment" comes up in a room there tends to be one of a few reactions by the sales and marketing leaders who are present.  The "sure sure, yeah yeah" head bob. - "Of course creating alignment is important in this customer-first, connected environment!  We must do everything we can to bring sales and marketing together"... and then they go back and things continue as usual "We're just not ready for making this kind of shift."  There's agreement that a change needs to be made, but it's not a crisis so it gets no organizational attention.  "This is just some BS that people talk about on that … [Read more...]