The image that most professionals have about posting on social media isn't too positive.  In fact, it's usually downright horrible.  When you picture "posting on social media", what image comes up: Teenagers sprawled on their beds and posting Instagram selfies on their phone? The hipster taking a picture of their food at a restaurant for Facebook. Your friend who can't seem to stop posting their every thought to Twitter? If that's how you view social media engagement, it's easy to blow it off.  It doesn't seem connected to the goal of winning more business. But what if I told you that there was actually science behind why you … [Read more...]