When you're a marketer, you spend a lot of time and money focused on developing your digital assets and getting potential customers to engage with them.  You are always looking for ways to increase your digital footprint and grow your traffic. There's some low-hanging fruit that you've missed, though.  And it's hanging out right under your nose (or down the hall in a less metaphorical sense). The Hyper-Connected World Makes Everyone a Marketer Instead of looking at marketing as something only the marketers do, what if you considered everyone on your team to be a marketer?  With the rise of social media, almost everybody has a … [Read more...]