This article originally ran at the RockStar Success Library a few years ago. Gary's gone on to become a major personality in the social media world. I'm still ambivalent about whether that's because of the validity of his ideas or the volume with which he shares them. Big Thought The ease of access to emerging social media platforms provides a vehicle that allows for individuals to create a personal brand that they can monetize. Ideas, Implications, and Questions Gary skirts the line between being descriptive and prescriptive.  As a descriptive book, it’s an interesting story of what allowed him to be successful.  When it tries to be … [Read more...]