I've been coaching and training professionals on social selling since before it even had a name. Back when LinkedIn, Twitter, and Facebook first came out, there was a segment of the sales world that jumped on board and saw these as powerful communication tools. As is usually the case, there was another group that saw them as glitzy trends that the marketing people would talk about...which meant that they could be safely ignored. That's not the state of the world anymore. Digital communication has become fully integrated with how we live our lives, and by extension, how we buy. That means that those of us who sell have to engage with … [Read more...]
The Future is Coming so Get Ready
The Engaged Leader – Charlene Li
At DellWorld 2015 I had a chance to participate in a panel discussion that was moderated by Charlene Li where we dove into the whys and hows of social selling. Afterwards, I got my hands on a signed copy of The Engaged Leader through a book swap with her (I think I got the better end of the deal). I finished it on the plane ride home and it's provided some fantastic illustrations and insights into social media in the C-suite. Big Thought I think Charlene says it as well as I could: "Engaged leadership means not chasing the latest apps and gadgets. Being an engaged leader in the digital era means knowing what your goals are and what tools … [Read more...]