How do you coach a salesperson to improve their sales results using digital tools like LinkedIn? It seems like an easy question. All you need to do is present it at a sales meeting, maybe send a few articles you found, and that should be it. Right? Unfortunately, lurking underneath the seeming simplicity of digital selling are a number of complications that differentiate these new sales activities from business as usual. If you try the training and coaching approaches that worked in the past, you'll soon find yourself stuck in the mud. So let's look at some ways you can leverage sales coaching to drive online selling skills in … [Read more...]