This article was originally published on March 8th, 2010. The power of free continues to be a hot topic in the world of business. Is it a good or bad thing? We're not quite sure yet. Big Thought Free becomes an economically viable price when the marginal costs of transferring digital information moves towards zero; which changes the structure of traditional markets. [Tweet "With a reduction in the costs of transferring digital information, free becomes a viable price"] Ideas, Implications, and Questions How do we support people who are creating and disseminating information? When addressing the downward trend of newspaper … [Read more...]