The perfect LinkedIn post... Doesn't exist. So don't try for it. Over the years I've spoken with so many professionals who don't share content on LinkedIn because they are frozen. They are paralyzed because they don't know how to craft the perfect post that goes viral, shares a ton of value, drives high-quality conversation, and gets a bunch of leads all at the same time. But they are making a simple and understandable mistake. Because if you don't post much, it's easy to fall prey to the thinking that each post has to do a lot of work. That makes each post harder to craft and it gets easier to put off engaging on LinkedIn. … [Read more...]
Using Video for Selling? You Need to Avoid 5 Basic Miscues
According to the song, video killed the radio star. But the recent explosion of easy-to-use video tools has also made video a killer opportunity for salespeople to create content and share with prospects and customers. It captures all of the nuance of in-person communication with the ease of on-demand access. You don’t need to go through the hassle of uploading videos to YouTube anymore (although you still can). Facebook Live and the new embedded Linked video app make it easy to put video on social platforms. And new services like Vidyard and Bombbomb let you easily send personalized videos right to contacts, prospects, and … [Read more...]