The LinkedIn Publisher platform isn't for everybody. Yep, I said it. If you don't like to write, can't write well, or don't think you have anything to say, long-form articles on LinkedIn might not be for you. But if that doesn't scare you away, Publisher can be a powerful tool in your personal brand-building toolkit. And I don't want to freak you out; it's pretty cool that it's now so easy to share content with your network. You have to be careful, though, because it also pretty easy to make yourself look bad. We don't want that to happen. Share Your Expertise Publisher started out as the LinkedIn Influencer program, and it required … [Read more...]
David is an internationally-recognized keynote speaker, sales trainer, and business coach. He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.
He is the best-selling author of 12 books on sales, networking, social media, and entrepreneurship. And he is also a prolific contributor to blogs in the sales and marketing space.
His goal is simple: help people become RockStars in their professional lives so that they can have a positive impact on those around them.