When someone brings up social media, do you cringe or do you get excited? You don't have to tell me what you thought, but your answer to that question is the strongest indicator of your success in using social media to drive your career. In training thousands of professionals on how to effectively use sites like LinkedIn, Facebook, and Twitter to accomplish their goals, I've found one certainty: Attitude is everything Your Social Media Approach Matters How someone approaches social media is the biggest determinant on how effectively they integrate it into their business life Why? Because social media isn't about technology or about … [Read more...]