The on-demand world has fundamentally changed how we consume information and content. And if you want to stay relevant in sales, you ned to understand how this changes what prospects and customers want and need from you. Remember when you could only watch your favorite television show at a specific time and on a specific day? Now, because of streaming services like Netflix and Hulu and online platforms like Youtube, we can watch shows whenever we want. Our TV has become "on-demand" and we expect to be entertained whenever we want to be. The internet has fundamentally changed more than just how people watch television. Buying is … [Read more...]
How Watching Netflix Will Make You a Better Salesperson
It's a Friday night. It's been a long week, but you're finally at home and ready to unwind. You sit in front of the TV, open up Netflix (or Amazon Prime, Hulu, or your favorite streaming option), and BAM...all of a sudden you are faced with a massive number of choices. Lists and lists of movies, TV shows, documentaries, shorts...they keep coming. There are so many options that you might spend all of your time going through them and trying to pick one. I call it the Netflix Hole, where you spend your down-time looking through all the entertainment options instead of being entertained by one of them. If you've spent any time there, … [Read more...]