"He doesn't understand how hard I work on this!" "Her expectations are impossible to meet!" Have you noticed that the complaints that sales and marketing teams have about each other sound just like two partners in a dysfunctional marriage (or at least a pretty strained one)? When Sales and Marketing Argue, the Customer Loses This contentious relationship between sales and marketing is not a new thing. It's been common for sales teams to complain that marketing doesn't provide good leads, or that they aren't held accountable for results. The marketing crew snipes right back that sales people don't understand the challenge of getting … [Read more...]
How to Create Organizational Brand Alignment with LinkedIn
Updated December 2018 LinkedIn is often seen as the land of the jobseeker, the salesperson, and the recruiter. But what if your job isn't externally facing - is it worth spending time there? In other words, how can you use LinkedIn if you like your job and simply want to do it better? If you look beyond just updating your profile the next time you are looking for a job, there are simple ways that LinkedIn can help every career, no matter what your role or professional goals. In this article, you'll discover 3 simple (but powerful) processes that will help you capture the power of LinkedIn for your daily business success, no … [Read more...]