Fifteen seconds. By the end of that those few seconds, over half of a webpage's visitors have left (according to research by digital metric tracker Chartbeat in 2014). And if you do a quick Google search on "how long do viewers stay on a webpage", you'll find a host of other stats, numbers, and figures, but they all point to a simple fact: People don't spend a lot of time reading online information. This has important ramifications for your online presence, especially with your social media profiles. If you are using sites like LinkedIn to build your brand or a client pipeline, your profile acts as your personal business website. … [Read more...]