I wanted a challenge, so I'm going to mash-up my first band, Zen Buddhism, and business re-branding. Here I go! I recently found a trove of promotional material from my early music days. One of the pieces was a flier for the first show of my first band, The Armadillo Society. We had no idea what we were doing and the flier was really just a bunch of written out information that we photocopied at the library. I had a lot to learn about music and marketing, but it was a start. In Zen, there's an idea called "Beginner's Mind". It's the concept of approaching each moment as a beginner, without the baggage that we bring from our past or … [Read more...]