How do you create sales and marketing alignment?  How do you get the sales team and marketing team to actually work together? There’s a lot of talk about the increasing need to align sales and marketing functions within organizations.   More and more, customers are expecting a seamless experience.  And it’s getting harder and harder to split the different parts of the customer life cycle between the sales team over there, and the marketing team over here. Instead of keeping the two separate and distinct, it’s clear that the new buyer’s journey requires them to merge.  And at the same time, both marketing and sales professionals are … [Read more...]