I'm always looking for a few good tips on improving the LinkedIn profile (and I want to keep tabs on what everyone else is talking about). So I read a lot of articles that are some variation of "X number of ways to make your LinkedIn profile work for you". Most give solid foundational tips for the profile. But I see one idea over and over again that I have to say something about. It seems like basic advice but I think it's actually counter-productive. I cringe every time I see it because it's horrible advice to give someone who is reading an article on the basics of writing a LinkedIn profile: Create a keyword-rich summary and … [Read more...]
2 Keys to Building Your Personal Brand on LinkedIn
When we worked for the same company our entire careers, the idea of a personal brand wasn't important. These days, with shorter job stints and a "free agent" economy where it's common for professionals to bounce from project to project, having a strong brand is more critical than ever. But how do you manage your personal brand and get everything done on your to-do list? Here comes social media to the rescue - and on a professional level, LinkedIn. Your brand is based on how you are viewed by your network, the people that you know and the people that know you, i.e, your LinkedIn connections. There are two main pieces that make up … [Read more...]