“Creating a digital presence with your business objectives in mind is a powerful tool for the modern networker. In this easy to follow guide, David offers tons of practical advice for staying relevant through online personal branding and communication.”
VP of Marketing: Social Networking and Activation – Charles Schwab
No matter what your goals, who you know is as important as what you know. In the 21st century, networking is a combination of sales, marketing, relationship-building, and career management. It’s the difference between those who get by and those who are getting ahead.
But how do you build more effective offline relationships in the world of online connectivity?
In this second edition updated for 2019, you can find the answers to that question. If you are tired of the hype surrounding social media and LinkedIn, you are in the right place. There are no shortcuts to creating value and opportunities with LinkedIn, but knowing the right approach will save you hours of frustration and add dollars to your bottom line.
This book is for anyone who realizes that their professional success hinges on the network they create. No matter what your job title or position, your ability to connect with others is the key to finding the resources you need to achieve success.
Learn how to:
• Define a shareable personal brand
• Craft a LinkedIn Profile that engages your reader
• Navigate the 600+ million members of LinkedIn to create a network
• Share professional content that others will find relevant
• Connect with the right prospects, employers, and partners
• And more…