When looking at how to sell their services, most entrepreneurs and business owners think that they either have to pound relentlessly or wait patiently. Either they send out tons of emails, spend lots of marketing dollars, and attend every networking event in their area in an attempt to find business, or they "work by word of mouth" and take a passive approach, hoping that an existing client will email with a hot lead for them. And in both cases, they find themselves struggling. Guiding Prospects These days the sales process has changed. Access to online content has put most of the buying process firmly in the hands of prospects and … [Read more...]
You are the Final Arbiter of Your Life
Hyper-Connected Selling Idea #1
The Seemingly Forgotten Value of Labor: Wake Up and Go to Work
After my freshman year of college, I went back to Milwaukee for the summer. I worked for a corporate landscape company and spent the summer hedging shrubs and trees. I regularly worked 10 hours a day...and this was the summer in the mid-90's that was so hot that over 300 people died of heat-related incidents just down the road in Chicago. The crew chief, one of the year-round employees, looked me over at the end of a day when I was particularly sweat-soaked and grimy. "Hey Fisher, hard work, huh? Pretty good motivation to go back and study your ass off." And I did, but now I'm amused at the thought that getting a degree and working … [Read more...]
You Have to Carry Something – Make it Valuable
5 Ways to Stop Wasting Your Work Time On Social Media
Like most things in life, the rise of social media platforms has been both a blessing and a curse for professionals. There is a host of new opportunities to create meaningful engagement...and lose hours of productivity. Our approach to these platforms goes a long way to determining whether they really help us in our professional lives. For example, my wife surfs Facebook after a long day to connect with her friends and see what people have posted. I play video games. Both are totally valid forms of relaxation. But I don't play video games in the middle of the day. And you shouldn't mindlessly surf social media and pretend that … [Read more...]
The #1 Reason Why Your Sales Network Sucks: You Only Network When You Are Desperate
In a hyper-connected world, the new opportunities that you are looking for in your career are going to come from the people you know. So if you want to expand your access to opportunities, you have to expand the number of people that you know. And if you want access to new opportunities, then you need to make some new connections. There's a trick to this, though. Instead of hastily reaching out to build new relationships only when you need something, you can plant seeds and cultivate new relationships before you even know where they are going to end up. That's right, you can start a new business relationship without a specific, … [Read more...]
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