We live in an information-soaked world right now.  It used to be that articles were only found in magazines and newspapers, but now anyone (and any company) can start a blog and start writing.  "Content marketing" has become a key tool for companies trying to capture shares on social media and better Google rankings through their articles.  And professionals trying to share their personal brands have also jumped on the bandwagon. But what about content marketing for people who aren't writers or marketers? In talking with many salespeople and entrepreneurs, I hear a lot of push back against creating content.  They say that it takes too … [Read more...]