Are you tired of the networking articles that tell you that you have to connect with the rich and powerful to get value from your network? Does it seem completely inauthentic and skeevy? Do you use it as just another reason why you shouldn't waste time building your network? I call this the American Idol approach to networking. It makes it seem like the only way you can be successful is if you can get the "Simon" in your field to like you. Bleech! The idea that networking is about meeting powerful people and befriending them is not only incorrect, it's harmful to careers. It keeps people from starting and cultivating the real … [Read more...]
Hyper-Connected Selling Idea #9
Hyper-Connected Selling Idea #8
Using Video for Selling? You Need to Avoid 5 Basic Miscues
According to the song, video killed the radio star. But the recent explosion of easy-to-use video tools has also made video a killer opportunity for salespeople to create content and share with prospects and customers. It captures all of the nuance of in-person communication with the ease of on-demand access. You don’t need to go through the hassle of uploading videos to YouTube anymore (although you still can). Facebook Live and the new embedded Linked video app make it easy to put video on social platforms. And new services like Vidyard and Bombbomb let you easily send personalized videos right to contacts, prospects, and … [Read more...]
Hyper-Connected Selling Idea #7
Educate Yourself
I Always Question My Answers (And You Should Too)
One of my favorite albums from my favorite bands is Question the Answers by The Mighty Mighty Bosstones. You probably haven't heard of it, but I love it. (Mostly, by the way, because of how it spoke to me about my life when it came out. Anthony Bourdain said, “Context and memory play powerful roles in all the truly great meals in one’s life.” I think the same applies for albums). Beyond the music, it was also one of the first times I heard the phrase "question the answers." Besides just being a pithy slogan, it pointed to a deeper idea: There is no final certainty that we can achieve that lets us slack off intellectually, morally, or … [Read more...]
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