"He doesn't understand how hard I work on this!" "Her expectations are impossible to meet!" Have you noticed that the complaints that sales and marketing teams have about each other sound just like two partners in a dysfunctional marriage (or at least a pretty strained one)? When Sales and Marketing Argue, the Customer Loses This contentious relationship between sales and marketing is not a new thing.  It's been common for sales teams to complain that marketing doesn't provide good leads, or that they aren't held accountable for results.  The marketing crew snipes right back that sales people don't understand the challenge of getting … [Read more...]