Proposal

Title:

LinkedIn Engagement: Connecting to Opportunities Through your Online Presence and Offline Relationships

Project Focus:

RockStar Consulting would guide the various marketing rotation participants as they develop their confidence and understanding of the value in using social media and LinkedIn to share messaging for personal branding and other professional purposes.  Because of the interconnected nature of the modern business world, it’s important for them to be able to create and maintain relationships as they move throughout Dell.  At the same time, this knowledge will help them excel in their individual roles and create better results with their external networks of customers and partners.

Instead of being nervous and unsure when building business relationships online and offline, participants would be better able to harness platforms like LinkedIn to communicate with their networks and share the Dell message.

While starting strategically, we would also help the participants dive deeper and execute these ideas on a tactical level.  We would provide them the context for their personal brand and digital interaction, and then give them specific approaches they can take to share their message and the Dell brand.  Using the LinkedIn profile as a starting point, we would help them develop their LinkedIn connection strategy and look at ways to share content with their network in a way that leads to better market recognition and business opportunities

Program Outline:

 

-21st Century Networking: Creating Opportunities by Integrating the Online and Offline World

(in-person, half day workshops, MA and TX)

 Social media and digital communication are now baked into the way we live and work.  It’s critical that professionals understand how to adopt relationship building skills into their work life.  Being proficient in navigating sites like LinkedIn or Instagram isn’t enough.  Instead, they have to see how these tools fit into their ongoing relationship building.  The stronger their network, the more effective they can be in their positions and the more long-term benefits they can create.

These “open-laptop” sessions are designed to create immediate adoption and clear next steps for the participants.  They will be able to leverage what they learn right as they leave the sessions.

The three sections of the training focus on:

  1. Developing an Online Plan for Creating a Network that has Value
  2. Clarifying a Personal Brand and Sharing it through an Optimized LinkedIn Profile
  3. Creating, Sharing, and Consuming Content to Build Long-Term Relationships

 Walk-Away Targets: 

  • Confidence in Using Online Platforms to Build Offline Relationships
  • A Personal Brand Understanding that Aligns with the Organization Brand
  • Developing an Optimized LinkedIn Profile
  • A Plan for Engaging an Online Network on LinkedIn, Twitter, etc.
  • Next Steps for Leveraging LinkedIn to create business opportunities

 

Terms and Conditions:

Event Dates:                       

Q2, 2017

Location:                            

TX, MA, virtual

Program Investment:

$11,950

Payment Terms:

$50% deposit is due upon acceptance of this agreement to hold dates with the balance due at the time of the Austin workshops.  Client shall be responsible for all reasonable travel-related expenses, which can be provided by the client’s travel service or speaker’s.  Any additional costs shall be invoiced within 10 days of the conclusion of the workshops and due immediately upon receipt.  Speaker travels from Chicago, IL.

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