LinkedIn Strategy and Execution Proposal for Western Lighting and Energy Controls

Hi Jen,

It was great chatting with you last week.  Thanks for sharing all of the great work that you are already doing to support the team on social and LinkedIn.  I think there would be two opportunities to help support the work you are already doing.

The first would be around developing and integrating the Western Lighting brand message into the team’s LinkedIn profiles.  There is a big opportunity to bring important language and key words into their profiles in a way that supports their customer-facing conversations and business development efforts.  Each time a prospective customer or partner looks at a profile, it’s either building the brand or pulling people away.

The second would be to help with engagement training that enables and supports the team as they post content and engage with their networks on LinkedIn.  The goal would be to reinforce the work you are already doing to post content on the Company Page and individual profiles.  This would help them learn how to add to that work by posting their own content and engage with their LinkedIn connections on LinkedIn.

Engagement Scope:

The goal is to help the team:

• Create LinkedIn messaging that is aligned and cohesive with the broader Western messaging.
• Develop LinkedIn Profiles that share both a personal and the organization brand.
• Share best practices on active engagement to strengthen relationships with prospects, customers, and partners.

We can customize the program to support your goals, but here’s what a full program would look like

• LinkedIn Profile Messaging Template Development
  • We interview key leaders and review existing material to create a LinkedIn profile template
  • This template that can be used by current and future teammembers to develop their LinkedIn profiles
  • The template comes in both pdf and word versions for easy sharing and updating

• LinkedIn Company Page Review and Update suggestions

• Three (3) One-on-One Profile Optimization Coaching Sessions for key leaders
  • You can pick which individuals to get this one-on-one support
  • This is ideal for leaders who are bought into digital and want to model it for the organization

• Profile Optimization Training:
  • 90-minute virtual training webinar (open-laptop) where we go through best practices and the template to help
    attendees optimize their individual profiles.
  • Additional follow-up webinar (60-minutes) 1 week later to answer all attendee questions.
  • All attendees will receive a digital copy of Networking in the 21st Century on LinkedIn.
  • Attendees will receive a digital Certificate of Completion denoting their Optimized LinkedIn Presence
  • Up to 25 seats available

• LinkedIn Engagement and Social Selling:
  • 90-minute virtual training (open-laptop) focused on best practices for prospect and client engagement and
    dynamic brand development.
  • Additional follow-up webinar (60-minutes) 1 week later to answer questions.
  • Attendees will leave with additional templates and editorial calendar to schedule their activity to create, curate, and share organizational content.
  • Attendees will receive a digital Certificate of Completion denoting their LinkedIn Engagement Training
  • Up to 25 seats available

Investment:

The entire program, including custom LinkedIn profile template, Company Page review, One-on-One Sessions, and Profile and Engagement training is 7,500.  We can also look to provide various parts of the program in an a la carte manner.  This would allow you to focus on specific needs as you see them.

Looking forward to continuing the conversation!