It was a pleasure talking with you about the ways that I could support the Lincoln team as they look to more effectively leverage digital tools in their business development and client engagement.
I’ve created a short list of topics below that highlight the ways I could work with the team. As I mentioned, a lot of the work I do centers on LinkedIn as it is the foundational digital tool for professionals right now, but if there are other areas that are relevant, please let me know.
Here is a reel of some of my virtual work:
And the introduction video from my Hoopis Performance Network course of Social Selling:
Based on our conversations, here are areas I would highlight:
LinkedIn/Digital Selling Topics:
1.Making LinkedIn Work: Creating Connections with Prospects and Clients by Amplifying Your Personal Brand
Purpose: Guide the participants through profile optimization and updates and give them the tools and guidance for a robust LinkedIn presence.
In a world soaked in technology and information, we are longing for human connections and relationships. The secret to selling success lies in our fundamental capacity to connect with other people on a human-to-human level. Leveraging digital communication platforms like LinkedIn enables you to position yourself as the resource your clients want and need to work with.
Learn how to:
Understand the opportunities and pitfalls of our digital-first business world
Define a clear online brand that attracts your ideal clients and partners.
Build a client-centric LinkedIn Profile that focuses on what your audience needs to hear.
2. Building Relationships with Prospects and Clients by Sharing Content and Creating LinkedIn Engagement
Purpose: Create engagement and value-building conversations on a regular basis and also share organizational content organically that creates new opportunities and moves existing ones through the pipeline.
LinkedIn has become a key tool for business engagement, especially in 2021. But are you taking advantage of all the opportunities it provides? You need to establish a credible presence and leverage it to build your professional influence. Learn how to use LinkedIn to establish a brand, share content, and develop relationships with clients, employees, and partners.
Learn how to:
Identify what content will keep you in front of your most important connections.
Curate content from internal and external sources
Create and share content to engage your connections
3. Building Your Client Opportunities by Combining Online and Offline Engagement
Purpose: Integrate LinkedIn and digital activity into existing client- and network-facing communication which drives referrals and increased access to potential clients.
In early 2020, digital transformation went from a “nice-to-have” to a “need-to-have”. Even as we settle into a new normal, it’s clear that digital platforms like LinkedIn and Zoom are here to stay. The key to success is learning how to integrate these tools into your offline business activities.
Learn how to:
Use LinkedIn to connect with potential and existing clients as a trusted resource.
Identify opportunities from online conversations and take them offline.
Build LinkedIn and digital habits and activities into your existing outreach planning.
We have a lot of flexibility in how we can deliver our programs. Based on our conversation, the two most useful would be:
I can deliver programs over Zoom, Webex, or any other virtual platform. These can be “one-off” programs of 60-120 minutes, or programs of 2-4 webinars over the course of time. Let me know what works best in your calendar and for your attendees and we’ll come live from our studio. This has the added benefit of allowing for recording for viewing by those who can’t attend live or who want to review the material.
In-Person Workshops and Keynotes
As the world slowly opens up in 2022, I will be delivering in-person sessions. These can be keynote sessions of 45-75 minutes or (the popular option pre-pandemic) workshops within a larger event for 2-3 hours. These are hands-on, highly interactive sessions where we can walk attendees through the activities that will help them be more successful online.
Many of my programs include copies of the best-selling books Networking in the 21st Century on LinkedIn. I can also provide guidance on online content creation and messaging. And I have also helped develop pre-recorded content for existing internal online training platforms.
The investment for our programs does depend on the delivery methods and the size of the audience. As you clarify your schedule for 2022, let me know where you see this work fitting in and I can get you a customized proposal with pricing. (Don’t worry, it’s not a million dollars) 😉