JMP Social Selling Strategy and Execution Proposal

Hello Nina!

It was great speaking with you about the opportunities your team to leverage digital engagement and social selling more effectively!  I’d be excited to work with you and the team to more fully integrate LinkedIn and social selling into their daily business to move relationships and opportunities forward.

Considering the foundation you’ve created and the support you want to give your team, I’ve mapped out a high-touch program that will get them going immediately.  It will give participants the framework to engage more fully on social and get them executing tactically right away – so they can develop the habits that will keep them going long-term.

Happy to continue to customize this to zero-in on your needs as you see them.

Based on our conversations, here’s what I would suggest:

Leveraging LinkedIn to Create Engagement and Impact

Purpose: Develop the mindsets, skillsets, and toolsets of successful LinkedIn engagement with prospects, customers, and partners.

The secret to social selling success lies in our fundamental capacity to connect with other people on a human-to-human level. Leveraging digital communication platforms like LinkedIn enables you to position yourself as the resource your customers want and need to work with.

Learn how to:

• Create a great LinkedIn profile and share a compelling message with prospects, customers, and partners
• Build relevance as a trusted expert by engaging with your connections’ content and sharing your own posts.
• Cultivate relationships to uncover business opportunities and then take those offline.

Program Includes:

• 3 interactive virtual workshops
  • These are 60 mins (with 15 mins Q&A after for interested participants)
  • They are designed to not only teach skills, but have participants engage in those skills immediately
  • Ideally, they are spaced every two weeks to give participants the time to incorporate the skills into their daily activity
  • Session 1  – Define Your Message
    • Learn the 3 Questions that will frame all of your online engagement
    • Create a true buyer-centric LinkedIn profile
    • Building your network proactively
  • Session 2 – Leveraging Relationships
    • How to identify your main LinkedIn “Themes” to present a clear value proposition
    • Engaging on existing content from your network through likes/comment
    • Using LinkedIn functionality to boost visibility (hashtags and tagging)
  • Session 3 – Sharing Insights
    • The ideal structure of LinkedIn posts, both curated and created
    • Follow up strategies for your LinkedIn conversation
    • Integrating LinkedIn into your existing sales cadence
  • Sessions are recorded and licensed for use by program participants and others at IMI Hydronic Engineering for one year.

• All attendees will receive a digital copy of Networking in the 21st Century on LinkedIn (3rd Edition)
  • In addition, 5 physical, hard-cover copies of Networking in the 21st Century on LinkedIn (3rd Edition) will be mailed to you to distribute to select participants
    • These are autographed and can include a personal note to the recipient
    • (great to use as an incentive as well)

• All participants will also receive a LinkedIn Profile Optimization and a Linked Social Selling Engagement certificate at the end designating their training on the platform.

• Total seats included in this program: 75
• We can also add in:
  • Four (4) One-on-One LinkedIn Profile Optimization sessions
    • These are hour-long sessions dedicated to helping an individual polish and optimize their profile.  Best used for sales leadership (to model best practices) or as incentives to reward program participants

Investment

The pricing for the program without the four 1:1 LinkedIn profile optimization sessions would be: $5,900.  (I have also added in a one-year license to use the recordings to train other members of the team).

To add those four 1:1 LinkedIn profile optimization sessions in would be $1,600 (the usual price is 3,000).

That means the entire program investment US$7,500.

 

---

Let me know how this tracks with your needs.  We can continue to customize the program to support your growth initiatives for the rest of 2022.

Looking forward to our next conversation!