Intelisys Partner Education: LinkedIn and Modern Selling

Hi Jamaal and Amy,

As we’ve discussed, I focus on helping individuals and organizations leverage their online presence to move business forward by putting in place the mindsets, skillsets, and toolsets for success.

Digital channels like LinkedIn are tools that we can use to engage and augment our other sales channels as we build true business opportunities.  Reports from McKinsey indicate that the current virtual focus in B2B selling isn’t going away in 2022, with over 2/3 of buyers wanting to continue with digital communication.

The goal of our programming would be to:

• Introduce partners to leading-edge strategies in modern selling that will help them understand the shifting landscape of sales.
• Share actionable tools and skills that will allow them to leverage digital to increase their selling effectiveness – good for them and by extension Intelisys.
• Position Intelisys as both a direct provider of value-added insights and at the same time establish you on the leading edge of business transformation.

Whether working with a partner who is a solo provider or a full team, improving LinkedIn effectiveness has two components: you have to maximize your static brand message (Profiles) as well as create and share content that will engage prospects, clients and partners (Engagement).

All of our programming works to support participants in building those two pieces of the equation by enabling them to leverage their digital activity.

Possible Delivery Channels:

Live Event Program Delivery (for example, Convergence in Nashville):

Designed to create a high-impact experience at an annual experience, we can deliver a program designed to give the attendees the mindsets, skillsets, and toolsets to succeed in modern selling.  It centers on live delivery at an in-person event, and then sustains that follow-up engagement to ensure that participants can implement what they’ve learned.

• Live event programming (2 sessions)
  • Main conference session (keynote or pre-conference session) – 60-120 minutes
    • Modern selling/LinkedIn strategies and brand tactics (depending on attendee needs)
  • Breakout session – 45-75 minutes
    • Business development through engagement and content sharing – the specific activities on social that can create opportunities
• Follow-up webinar
  • Delivered approximately 2-3 weeks after the live event, this 60-minute enables participants to ask any questions that they have encountered (and keeps them engaged).
• Includes 25 copies of Networking in the 21st Century on LinkedIn
  • Additional copies available at a bulk discount and program can include autograph table

The investment for a program such as this is $7,500.  Additional copies of Networking in the 21st Century on LinkedIn available for $10/book (paperback) or $17/book (hardcover).

Training Cohort Live Education:

Through both online (webinar) and in-person events, we can provide actionable sessions where the attendee will walk away with useful information they can put into practice.

These can be one-time events, like a webinar or conference session (for example, the Amp’d series).  Or we can create a longer series of multiple sessions where we educate the participants and also give them accountability and a forum for feedback.

We can also combine the online and offline, for example:

• Business Builder Series:

• • Webinar 1 – Developing a Clear Digital Brand
    • Build an integrated, multi-channel sales program
    • Learn the 3 Questions that will frame all of your online engagement
    • How to define and share a personal brand

• • Webinar 2 – Bringing Your Brand into Your Profile
    • Create a true buyer-centric LinkedIn profile
    • Craft the 4 pillars of a great LinkedIn profile
    • Write a compelling story in your presence

• • Webinar 3 – Creating a Network and Engaging with It
    • Build your network proactively
    • Engage on existing content from your network through likes/comment
    • Identify your main LinkedIn “Themes” to present a clear value proposition

• • In-Person Event – Sharing Content and Leveraging LinkedIn Relationships
    • Find prospects and partners
    • Build the ideal structure of LinkedIn posts, both curated and created
    • Follow up strategies for your LinkedIn conversation

    (You could also put the in-person event first as a program kick-off)

(You could also put the in-person event first as a program kick-off)

Learning On-Demand Programming

All of this content can also be packaged for online, on-demand delivery.

These are programs with 5-8 video modules (approximately 6-9 minutes each) with accompanying worksheets, templates, and materials.  The content can remain relatively strategic or can be a deep dive into any specific area (brand and profile, prospecting, content engagement, etc.).

Here’s an example program we put together for the Hoopis Performance Network.  This is a high-level, strategic program.  We can create content that is narrower and more tactical as needed.  But this gives you good example of the content and delivery.

Combining Online and Offline Relationship Building

Full Video Series Here

 

Direct Partner Offers

Many partners will take the education from the above programs and run with it.  Some will want more support and hands-on help with developing their modern sales program internally.

We offer programs that can be customized to their needs.  We can create packages with special pricing because of their relationship with Intelisys.

To see an example of these programs, download our LinkedIn program brochure.

 

Internal Training for Intelisys Team

Just as, if not more, important as providing the partners an educational opportunity is the opportunity to leverage LinkedIn and digital internally.

We can work with the marketing, sales, and leadership teams to build the same templates and training opportunities for your internal teams so that they can share the Intelisys message.

We’d be happy to customize a program to your exact internal needs.

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Looking forward to our next conversation!  In the meantime, let me know what questions you might have and we can hone in on the best ways for your to support your partners.