Dell Technologies Spain – LinkedIn Strategy and Execution Proposal

Hi Ricardo and Gonzalo!

It was great speaking with you about the opportunities for your sales leadership and sales team to leverage digital engagement more effectively!  I’d be excited to work with you and the team to more fully integrate LinkedIn and Sales Navigator into their daily business.

I’ve mapped out a proposal to help both the sales leaders and also the front-line sales team (and any other customer facing teammembers you’d like involved).  Happy to continue to customize this so it supports the exact content you want to share.

Based on our conversations, here’s what I would suggest:

Creating Engagement and Impact on LinkedIn:

1.Sales Leaders (Up to 15 Participants):

Purpose: Outline a process to use LinkedIn to drive sales, recruiting, and customer retention.

The secret to selling success lies in our fundamental capacity to connect with other people on a human-to-human level. Leveraging digital communication platforms like LinkedIn enables you to position yourself as the resource your clients want and need to work with.

Learn how to:
-Create a robust digital presence that attracts your ideal clients and partners.
-Cultivate relationships in the short- and long-term to uncover business opportunities.
-Integrate LinkedIn into your daily activity

Program Outline:

• 120 minutes of training content
  • These can be delivered as two 60-minute sessions or 4 bi-weekly 30-minute sessions depending on scheduling
  • 4 Topics that are covered (30 minutes each)
    1. The Whys and Hows of Using LinkedIn Efficiently and Effectively
    2. Engaging Key Contacts on LinkedIn to Open Doors
    3. Effectively Sharing Content on LinkedIn (with examples within and outside of Dell)
    4. Creating an Ongoing System (and Managing Your People’s Activity)
• These are recorded and licensed for use for year after the live program
• All attendees will receive digital planning and strategy documents to use in their practice.
• All attendees will receive a copy of digital copy of Networking in the 21st Century on LinkedIn (3rd Edition)

2.  Leveraging LinkedIn and Sales Navigator for Front-Lines Sales Teammembers

Purpose:  Use LinkedIn to identify potential customers, build engagement, and share a brand message.

LinkedIn has become a key tool for business engagement, especially in 2021.  But are you taking advantage of all the opportunities it provides? You need to establish a credible presence and leverage it to build your professional influence.  Learn how to use LinkedIn to establish a brand, share content, and develop relationships with clients, employees, and partners.

Learn how to:
-Develop a plan to grow your network
-Curate content from internal and external sources
-Learn how to create and share content to engage your connections

Program Outline:

• 2 60-minute virtual training sessions
  • Session 1: Optimizing Your Presence and Creating a Compelling Message that Attracts Customers
  • Session 2: Leveraging Your LinkedIn Foundation with Sales Navigator
• Additional Q&A Session (60-minutes) 1-3 weeks after the Session 2 for interested members to ask any follow up questions.
• These are recorded and licensed for use for year after the live program
• All attendees will receive digital planning and strategy documents to use in their practice.
• Attendees will receive a digital Certificate of Completion denoting their LinkedIn Profile Optimization and Sales Navigator Training.

Investment

For the entire program, the investment would be $8,500.