Dell Technologies – LinkedIn Social Selling Strategy and Execution Proposal

Hello Ilana, Dennis, Steve, & Jeff!

It was great speaking with you about the opportunities for your sales team to leverage digital engagement and social selling more effectively!  I’d be excited to work with you and the team to more fully integrate LinkedIn and Sales Navigator into their daily business to move relationships and opportunities forward.

Considering the foundation you’ve created and the support you want to give these leaders, I’ve mapped out a high-touch program that will get them going immediately.  It will give participants the framework to engage more fully on social and get them executing tactically right away – so they can develop the habits that will keep them going long-term.

This will not only super-charge this leading cohort’s activity, it will create the organizational wins to point at as you spread these skills throughout the team.

Happy to continue to customize this to zero-in on your needs as you see them.

Based on our conversations, here’s what I would suggest:

Leveraging LinkedIn and Sales Navigator to Create Engagement and Impact

Purpose: Develop the mindsets, skillsets, and toolsets of successful LinkedIn engagement with prospects, customers, and partners.

The secret to social selling success lies in our fundamental capacity to connect with other people on a human-to-human level. Leveraging digital communication platforms like LinkedIn enables you to position yourself as the resource your customers want and need to work with.

Learn how to:

• Create engage with your connections content and share your own curated and created posts.
• Cultivate relationships to uncover business opportunities and then take those offline.
• Integrate LinkedIn and Sales Navigator into your daily activity.

Program Includes:

• 3 interactive virtual workshops
  • These are 60 mins (with 15 mins Q&A after for interested participants)
  • They are designed to not only teach skills, but have participants engage in those skills immediately
  • Ideally, they are spaced every two weeks – to leverage FRS most effectively, I would suggest Session 1 and 2 in February and Session 3 after FRS
  • Session 1  – Creating Conversations
    • Using Sales Navigator to identify and reach out to prospective connections
    • Understanding the human and LinkedIn algorithms
    • Engaging on existing content from your network through likes/comments
  • Session 2 – Sharing Insights
    • The ideal structure of LinkedIn posts, both curated and created
    • Using Sales Navigator and LinkedIn functionality to boost visibility (hashtags and tagging)
    • How to identify your main LinkedIn “Themes” to present a clear value proposition
  • Session 3 – Leveraging Relationships
    • Follow up strategies for your LinkedIn conversation
    • Integrating LinkedIn into your existing sales cadence
    • How to keep up the habits
  • Sessions can be recorded and are licensed for use by program participants for a year after the live program.
• Four (4) One-on-One LinkedIn Profile Optimization sessions
  • These are similar to what the executives go through in the SMAcU program.  These sessions can be used for leadership, key players, or as incentive prizes to reward the most active participants.
• All attendees will receive a copy of digital copy of Networking in the 21st Century on LinkedIn (3rd Edition)
  • In addition, 5 physical, hard-cover copies of Networking in the 21st Century on LinkedIn (3rd Edition) will be mailed to select participants
    • These are autographed and include a personal note to the recipient
    • (great to use as an incentive as well)
• All participants will also receive a LinkedIn Profile Engagement certificate at the end designating their training on the platform.
• Total seats included in this program: 40

Investment

For the entire program, the investment would be US$7,500.