Chicago Faucet Company – LinkedIn Strategy and Execution Proposal

Hi Mo!

Thank you again for our conversation last week.  I appreciate your openness about the opportunities that you see for Chicago Faucet in 2022

As I mentioned, I focus on helping organizations, and the people who make up those organizations, leverage their online presence to move business forward.

I’d love to be a resource for Chicago Faucet as you evolve to meet the changing needs of your prospects, clients, and partners.  Digital channels like LinkedIn are tools that you can use to engage your connections to build true business opportunities.

Based on our conversation, there would be a few places we could start.  But as we talked about, my approach is very customizable and we can dial into the exact needs you have as far as scope, audience, and topics are concerned.

Leadership and Sales Team Messaging Optimization Program

This program is designed to create both a strong brand foundation and provide the tools and guidance for the team to adopt messaging into their online presence in an authentic and meaningful way.

• LinkedIn Profile Messaging Template Development
  • Marketing and Sales Interviews
  • Copywriting for profile sections
  • Delivered in both pdf and fully-updateable formats
• LinkedIn Company Page Review and Update
• Five (5) One-on-One Profile Optimization Coaching Sessions for key leaders (executives or top sellers)
• Profile Optimization Training:
  •  90-minute virtual training (open-laptop) where we go through best practices and the template to help
    attendees optimize their individual profiles.
  • Additional follow-up webinar (60-minutes) 1 week later to answer all attendee questions.
  • Up to 25 Seats (Contact for pricing on additional attendees)
  • Program participants receive a digital copy of Networking in the 21st Century on LinkedIn and a digital
    Certificate of Completion denoting their Optimized LinkedIn Presence

The investment for the full program would be 5,950.

LinkedIn Engagement & Social Selling Webinar Programs

We can deliver webinars that build up the static content of the profile and company page to share how to connect and engage with the LinkedIn community.  These are topics we could bring to your independent sales partners as well as your internal customer-facing team members like sales or recruiting.

• Each topic is two webinars:
  • 90-minute live virtual training (open-laptop) focused on best practices for prospect and client engagement and dynamic brand development.
  • Additional live follow-up webinar (60-minutes) 1 week later to answer questions.
  • Webinar participants receive a digital copy of Networking in the 21st Century on LinkedIn
  • Up to 25 Seats (Contact for pricing on additional attendees)

• Most Relevant Topics for Chicago Faucet:
  • Developing a Robust LinkedIn Profile
  • Building a Network and Creating Engagement 
  • Curating and Sharing Content to Build Opportunities
  • Leveraging LinkedIn and Sales Navigator to Add Sales Prospects

The investment for webinars is 2,500/topic for your internal teams, 4,500/topic if you wanted include the field sales members (up to 100 additional seats).

Looking forward to continuing the conversation.