AVANT Partner Education: LinkedIn and Modern Selling

Hi Liz,

As we discussed, I focus on helping individuals and organizations leverage their online presence to move business forward.  We do this by putting in place the mindsets, skillsets, and toolsets for success.

Digital channels like LinkedIn are tools that we can use to engage and augment our other sales channels as we build true business opportunities.  Reports from McKinsey indicate that the current virtual focus in B2B selling isn’t going away in 2022, with over 2/3 of buyers wanting to continue with digital communication.

The goal of our programming would be to:

• Introduce partners to leading-edge strategies in modern selling that will help them understand the shifting landscape of sales.
• Share actionable tools and skills that will allow them to leverage digital to increase their selling effectiveness – good for them and by extension Avant.
• Position Avant as both a direct provider of value-added insights and at the same time establish you on the leading edge of business transformation.

Whether working with a partner who is a solo provider, or a full team, improving LinkedIn effectiveness has two components: you have to maximize your static brand message (Profiles) as well as create and share content that will engage prospects, clients and partners (Engagement).

All of our programming works to support participants in building those two pieces of the equation by enabling them to leverage their digital activity.

Possible Delivery Channels:

Internal Training for Avant Team

I did want to highlight the program we’ve put together for the internal Avant team.  By leveraging LinkedIn and digital yourselves, you model the activities and encourage more of your partners to “join the conversation”.  It also positions you forward thinking and “walking the walk” of what modern selling and business looks like.

You can view that proposal here.

 

Live Event Education:

Through both online (webinar) and in-person events, we can provide actionable sessions where the attendee will walk away with useful information they can put into practice.

These can be one-time events, like a webinar or conference session (for example, an in-person partner event).  Or we can create a longer series of multiple sessions where we educate the participants and also give them accountability and a forum for feedback.

We can also combine the online and offline, for example:

• Modern Selling Education Series:

• • Webinar 1 – Developing a Clear Digital Brand
    • Build an integrated, multi-channel sales program
    • Learn the 3 Questions that will frame all of your online engagement
    • How to define and share a personal brand

• • Webinar 2 – Bringing Your Brand into Your Profile
    • Create a true buyer-centric LinkedIn profile
    • Craft the 4 pillars of a great LinkedIn profile
    • Write a compelling story in your presence

• • Webinar 3 – Creating a Network and Engaging with It
    • Build your network proactively
    • Engage on existing content from your network through likes/comment
    • Identify your main LinkedIn “Themes” to present a clear value proposition

• • In-Person Event – Sharing Content and Leveraging LinkedIn Relationships
    • Find prospects and partners
    • Build the ideal structure of LinkedIn posts, both curated and created
    • Follow up strategies for your LinkedIn conversation

    (You could also put the in-person event first as a program kick-off)

Direct Partner Offers

Many partners will take the education from the above programs and run with it.  Some will want more support and hands-on help with developing their modern sales program internally.

We offer a number of programs that can be customized to their needs.  We can create packages with special pricing because of their relationship with Avant.

To see an example of these programs:

Download our LinkedIn program brochure.

 

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Looking forward to our next conversation!  In the meantime, let me know what questions you might have and we can hone in on the best ways for your to support your partners.