We Start February 10th!
Create a LinkedIn Content and Engagement Plan that Results in Connections, Conversations, and New Opportunities (Sales!) in Less than 20 Minutes a Day
(Bonus: You’ll stick with it because it’s easy and you won’t want to hurl your computer out the window.)
Have you figured out your online plan yet?
We’re almost two years into a global pandemic. And the bright light at the end of the tunnel is has appeared, but it’s faint.
Many of us are still spending days sitting alone…in your home office, at your dining room table, or on your couch (sometimes all three in rotation). You can’t go to networking events, you can’t go to client meetings, you can’t go to conferences. You’re stuck.
And so you’re scrolling through LinkedIn, but you have no idea what actually works!
Sometimes you are a busy bee, liking and commenting with wild abandon. Posting whatever you can get your hands on.
That often feels like you’re just shouting into the void and not creating any traction at all.
So then you go days or weeks just scrolling through the newsfeed without doing anything.
You aren’t starting conversations. You aren’t bringing prospects and leads into your pipeline, you aren’t building your brand with the people you are trying to influence, and you aren’t moving business forward.
It would be easyto just say “screw it” and flip through Instagram or binge another video on YouTube.
Don’t do that.
You’ve been struggling because you don’t have a plan:
When you have a simple, established plan for when you go on LinkedIn, you can stop wasting your time online and get back to what’s most important: getting more business and helping your clients.
Here’s the deal:
“What I liked the most learning from David is that beyond the big-picture strategies he also focuses on the daily tactical activities that many sales consultants don’t address. He laid out an approach that was clear and actionable for me, and stressed the importance of being authentic in networking especially digitally. And as a marketing leader, I appreciated that he pulls together sales and marketing into an aligned approach.”
Isabelle Papoulias – Enterprise Software CMO
The specifics we’ll cover:
- Learn the 3 Questions that give you a true NorthStar to guide all of your LinkedIn activity.
- Find out what content belongs on your profile and what belongs in your post.
- Get the latest insights into how the LinkedIn algorithm works (or at least the LinkedIn community’s best guess).
- Learn the 3 layers of LinkedIn engagement that you can use to create relationships that you can actually leverage for business.
- Establish a simple and repeatable engagement process.
- Share your brand more effectively by defining your Themes.
- Outline the process to curate great content.
- Look at ideal posting and commenting schedules.
- Build a template for LinkedIn posting that is quick and easy – whether it’s text, video, or an image.
- Uncover why most “viral videos” don’t really drive business… and what metrics you should be tracking.
- Get the 5 point checklist that every LinkedIn post should have to help extend its reach.
- Learn how to make LinkedIn fit into your daily schedule.
- Define a simple and repeatable process to get sales and marketing working together.
- Integrate LinkedIn into your other communication channels.
- Walk away with a monthly editorial calendar and a daily cheat sheet.
When: the workshop will be held over 3 sessions on:
Thursday, February 10th 12:00-1:00 CST
Thursday, February 17th 12:00-1:00 CST
Thursday, February 24th 12:00-1:00 CST
Where: Our Private Zoom room. The link will be emailed prior to your first class
Space is limited: We’re capping this at 25 people. Once it fills up, it will be closed.
Who is it for:
Marketers: You want to get better at LinkedIn for yourself and to bring that same expertise to your organization. Maybe you’ve been trying to get the sales team to engage but haven’t had any luck (and you want to lead by example).
Sales Professionals: You have “get better at LinkedIn” in your 2022 business plan. You want to actually bring in more opportunities and pipeline through your digital activities.
Doing both: If you are a business owner or entrepreneur who wears both the marketing and sales hats – and you need to make sure that you are building your personal and organizational brand (because they’re kind the same thing).
“I loved David’s workshop on LinkedIn Engagement! Jargon-free, very clear, and actionable, it really developed my vision for what I need to do on LinkedIn to achieve results in the long term. Putting the plans into action is on me, but I feel I got a really good practical framework to get organized and motivated. And the workshops themselves were really enjoyable: Sincere thanks!”
Ines Kuusik – Market Researcher and Freelancer
Spending time on LinkedIn to build your business pipeline can seem like a walking on quicksand.
But this workshop will simplify the process. You’ll know what you need to do and what you don’t.
Working with me 1:1 to get my brain working on your LinkedIn engagement starts at $2350
But you can join me for this LIVE workshop and you get to the recordings for life for just:
Meet your coach, David J.P. Fisher
Hi, David J.P. Fisher is a mouthful so most people just call me D. Fish or D. I’ve been showing professionals how to leverage LinkedIn to find and create business opportunities for over a decade and collaborate directly with LinkedIn as a sales influencer. I’m a speaker, coach, trainer, and the author of 12 books including the recently-released (and best-selling) 3rd edition of Networking in the 21st Century on LinkedIn.
My clients span from small consulting firms and agencies to the largest companies in the world.
Many of my clients report immediate impact from an improved LinkedIn presence. And all of them share that they feel more comfortable and confident in engaging prospects and clients online.
My work has been featured in:
Does David “get” LinkedIn?
“I spent about an hour with David discovering and documenting how I’m using Social to develop my personal and professional brand. It was probably the most enlightening and interesting time I’ve spent exploring my professional development throughout my career. Thank you, David, for your time, insight and assistance!!”
Kevin McKale – Regional Sales Director
Is this going to be advanced or basic?
“I got a chance to attend David’s LinkedIn Webinar through my employer. Being a power user for Linkedin for more than a decade, what stood out for me was that David had certain nuggets on how to use Linkedin effectively, which I hadn’t used before. For my peers, who were relatively new to using Linkedin – I felt his presentation was very simple, engaging and focused on a strong call to action.”
Saahil Narang – Technology Strategy and Analysis
Is this for me?
You might be saying to yourself, “What if I don’t need help with my LinkedIn activity, I just want someone to do it for me and get me great sales leads? Can you just do that for me?”
I’m so glad you asked that question. Because this workshop does not cover automation or how to outsource your personal messaging to someone else or a bot.
Honestly, that’s like trying to hire a personal trainer to do your workouts for you.
And this isn’t one of those gimmicky “I’ll get you 10 hot leads in your Inbox every week” things either. This isn’t a workshop about LinkedIn hacks or mass messaging. If that’s what you are looking for, that’s cool. But this isn’t it.
And because I want to be upfront and transparent with you:
No refunds for this workshop will be given. Space is limited for this workshop which means that if you decide to take one of these spots it’s yours even if you do not attend.
Because all of the sessions will be recorded, you’ll still learn a ton from watching this workshop after…even if it’s several months down the line.
If think you want to join us, but you’re not sure if this workshop is right for you, please reach out to me directly at dfish(at)davidjpfisher.com and I’ll get back to you ASAP.
“D. Fish is a gifted teacher, distilling complex and somewhat intimidating social media concepts into actionable steps. I highly recommend working with D. to not only increase your understanding and refine your tactics, which are a given, but also to create a sales strategy that maximizes your investment of time and develops long-term relationships.”
-Rebekah Carlson – founder and CEO
Finally learn an approach to LinkedIn that creates opportunities without taking a lot of time or feeling completely fake.
Join me for this live workshop for only $199
Mark these dates on your calendar:
February 10th, 17th, & 24th – 12:00 CST
Each Session will be between 60-75 minutes with a little extra time for Q&A