Recently, we’ve seen Linkedin add two powerful functionalities to the the Status Updates. Now you can:
- Add a photo or file to your status update, in addition to the existing ability to link to an external website.
- “Tag” the name of one of your connections in your status update, notifying them that you gave them a mention.
These tools add another level of engagement to your time on LinkedIn, and allow you to share information with your network in new and interesting ways. Very cool.
It also reinforces the most important rule for using LinkedIn status updates:
Post information that can build the relationship between you and your networking connections… and only post information that can build the relationship.
Does that mean that you should only post cutting-edge articles on ground-breaking information that is relevant to every single connection you have…? Of course not. Does that mean you can never post something that is a little more personal than professional? Of course not. (In fact, see what we’re working at Ajax – Profersonalism). But because the new features make it easier to share with your networks, it’s a lot easier to overshare. You might be tempted to share an album of photos or tag 25 of your connections in an attempt to force engagement.
Remember that LinkedIn works right now because people aren’t choking the newsfeeds with useless noise. The LinkedIn community has always favored quality over quantity. Follow the same “rules” you would as if you were talking to these people in the offline world. Think about it this way – you already know how to share information that builds relationships…because you have been doing it your entire life in. Let’s just use those same rules on LinkedIn.
Even though you are sitting in front of a computer, use the same thinking that you would if you were talking with your connections at a networking event or company picnic. Focus on sharing news and information that is relevant to the people you are talking to. You know, talk like a human who is connecting with other humans.