Did you hear that LinkedIn recently bought the platform Newsle?
Do you know what a Newsle is?
Do you care?
You should if you fall into one of two groups:
1. You are using social media, including LinkedIn, to build your practice.
2. You aren’t using LinkedIn like you should, but you are looking for a reason to dive in.
Newsle is a Google Alerts-style service that scans the web for your contacts and lets you know when someone has been mentioned online. The exact details of how Newsle will be incorporated into LinkedIn haven’t been revealed, and in the short-term, Newsle will continue as a stand-alone service.
Newsle was attractive to LinkedIn because of the algorithms it developed to aggregate online content about its users’ contacts. Now, LinkedIn will be able to use those algorithms to share better content on your newsfeed.
And that’s why you should care.
Most financial professionals still perceive LinkedIn, and social media in general, as a one-way marketing vehicle. That’s a mistake, and it could be a costly one. You don’t build offline relationships by doing all of the talking, and it’s the same online. The most effective planners know how to listen – to create connection, to uncover problems, and to find agreement. If you realize that one of the valuable uses of LinkedIn is to “listen in” on what your network is doing – well, then you should be fired up that Newsle is now in the LinkedIn fold.
Even if you don’t notice it on the surface, it will enable LinkedIn to provide you with more relevant information about the people in your network. And your network is filled with the people you want to build relationships with: your clients, your referral partners, and your potential clients. And if we can go to one source and stay up-to-date with our network, it makes life much easier and efficient.
Did they get a promotion or start working with a new firm?
Did they just receive an industry award?
Did they write an article or were they interviewed?
All of these are noteworthy events; and they are great reasons to reconnect. Instead of hearing about it 6 months down the line (and too late), you can be aware of what’s happening in real time. You can be there with congratulations when appropriate, or an offer to help.
Be excited about the Newsle acquisition, not because it will help you speak more to your network, but because it will help you learn more about the people in your network. In the long run, that will allow you to have much more focused conversations.
A few minutes of time each day can help keep you in touch with hundreds of people. That’s powerful.